Saturday, April 28, 2012

Keller Williams Pasadena prepares for Red Day 2012

CONTACT: Lee Cuellar
Tel: 310.980.1545

4th Annual “RED Day” Set to Lend a Hand in Pasadena
Keller Williams Pasadena Market Center to take part of community service initiative in the US and Canada

Pasadena, CA (4/25/12) Keller Williams Realty associates may be taking the day off on Thursday, May 10, 2012, but it will hardly be a day of rest. Associates with the Pasadena Market Center have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry.

Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service.

As part of the RED Day effort, the Pasadena Market Center has chosen to spend the day with Door of Hope.   “We will spend the day renovating three apartment units, we will collect consumable supplies and organize a party to wrap it all up”, says Sylvia Vega, Event Chair.  Door of Hope, a non-profit, faith based organization whose mission is to equip homeless families to rebuild their lives.   Since 1985, Door of Hope has been providing transitional housing and a restoration program especially designed for homeless families with children.
Door of Hope is one of the few places which will accept both single mothers and single fathers as well as two parent families. Their goal is to help families with children go from homelessness to self-sufficiency to permanent housing. Door of Hope provides a safe, nurturing home environment for homeless families who are serious about getting their lives back on track.
“This event is an entrenched part of Keller Williams Realty’s culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone,” said Team Leader, DJ Berg III.  “Last year, we cleaned, painted and hauled away years of debris for a senior citizen.  We can’t tell you what an impact it made on each of us personally-it felt so great to give back to the community we know and love.”

View the Door of Hope Video Here: 

"I can't believe your entire company nationwide does this every year...more companies should get involved.” – Norman, senior homeowner and recipient of  Red Day 2011.
During RED Day 2011, over 40,000 Keller Williams associates participated in activities ranging from food and blood drives to cleaning up trash in public parks, doing yard work for neighbors in need or revamping gardens at nursing homes totaling more than 190,000 hours of service making RED Day one of the biggest events in the real estate industry.

For more information about RED Day visit 

The Keller Williams Realty Pasadena Market Center, located at 445 S. Fair Oaks Avenue is a full service real estate firm with 200 sales associates.

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About Keller Williams Realty, Inc.:
Founded in 1983, Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States, with 701 offices and almost 80,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale visit Keller Williams Realty online at ( Information about Keller Williams Realty’s international expansion can be found at (

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